Our mission & vision
Hey mama, we started our journey for one simple reason - We want to simplify your life. Find out more about what we stand for and what we hope to achieve below:
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Our Mission
We simplify the lives of mamas through sourcing the must-have baby essentials and providing the latest mama hacks, so they have less to think about, and can spend more time on what matters - their little one.
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Our Vision
We aim to foster a community of conscious mamas who seek the very best for their children and the world they live in, by continually sourcing eco-friendly & premium products as well as providing bite-sized educational blogs so they can make the best choice for their family, every time.
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Our Commitment
We are committed to supporting eco-friendly & premium brands that prioritize sustainability and quality, so that every product we offer is not only safe and gentle for little ones but also kind to our planet.

Our Founder - Corrina
I became a new mama in early 2024. Like most, I spent hours researching the must-have baby products to give my little one a great start in life. Once I discovered the best brands, I couldn't just buy them all from one shop. Nappies from the supermarket (if they were in stock), bottles at the shopping center, bibs and teethers online. Why was there not 1 shop offering everything?

The Launch
In summer of 2024, after returning to work from maternity leave, I was made redundant. I felt like this was a sign! So I founded Luxury Mama in September 2024, an online baby essentials shop with fast UK delivery, stocking the best baby products (tried and tested by real mamas). Now mamas don't need to waste time. They can get everything they need in one place.

We achieved the GBC accreditation!
Recognizing our commitment to ethical business practices and our dedication to making a positive impact on people & the planet.

Absolutely Mama Awards WINNER!
We won the Absolutely Mama Best Online Retailer 2025 Award.

LUXLife Perfect Gift Awards WINNER!
We won the LUXLife Perfect Gift Best Online Eco-Friendly Baby Gifts & Essentials Retailer - UK 2025 Award.